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Honda to upgrade sales network as it gears up to launch new SUV

Japanese automaker Honda along with its dealer partners plans to invest around `260 crore to upgrade its dealerships across India to make them more premium as it gears up to drive in its new SUV in the market next year, as per a senior company offlcial. Honda currently sells its premium range of cars including City, City e:HEV, Amaze, Jazz and WR-V in the domestic market. Currently, Honda is celebrating 25 Years of City in India across all outlets. Honda's dealer network in the country currently comprises 330 facilities in 242 cities. "With COVID situation improving a lot, we have renewed our focus on revamping the entire sales network and putting it on a fast track. There are still some challenges about capacity and time, but our effort is to maximize the number of revamped outlets in this year and next year," Honda Cars India Vice-President (Marketing and Sales) Kunal Behl told PTI in an interaction. Honda has recently introduced its new brand campaign 'A Honda Goes Beyond'.